so me (tom) and Anthony had another really successful meeting yesterday, made some real progress with regards to our presentation on media convergence. really getting to grips with why it is becoming so important for distributors and content creators to embrace media convergence and multi plat for media to keep up with the ever changing public demand for information and news as it happens. as well as trying to keep on top of trends emerging due to new media technologies.
we also discussed the concept of audience becoming less passive and how this will impact on programme creation and distribution in the future. something we have seen growing very steadily for some time but since the arrival of "on demand" services online has really taken off.
we also put together a good structure for the pod cast that we will hopefully be recording in the next few weeks, and came up with some new ideas for our essay.
Altogether pretty pleased with our progress so far!
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